I develop UX/UI design strategies and implement intuitive & user-centred design solutions to support objectives and optimize available resources. That means:

  1. Without research, there is no good UX/UI design.

    We can try to imagine what our user needs. But we aren’t them. Research helps us truly understand the user and their motivation.

  2. Without understanding the available resources, there also is no good UX/UI design

    We can’t just provide anything a user might need. I make it my job to also understand the limits an organisation or platform has with regards to funding, time, front-end development etc.

There are creative solutions to any UX challenge that keep in mind the boundaries of the two stakeholders. So I will Venn diagram the sh*t out of these and any other stakeholder to design the optimal user experience!

Arantja Milena Rosalina

Inclusive UX/UI Designer

My mother told me recently: “I always knew you were going to do something with computers.”

I wonder why… 😄

A bit more personal

As you have probably seen from my photo, I live an intersectional life as an Afro-Caribean Dutch woman. Even though this can be challenging at times, I believe this gives me a point of view that brings diversity to any topic. I also think that this is where I got my empathy from. I can imagine what all kinds of marginalized groups experience, and at the same time, I have learned to understand the policymakers and solution creators as well, to understand how to navigate the culture we live in. This is where my dream came from to work on topics such as social change, ethics, sustainability and inclusivity. To help those who are being forgotten or misunderstood.

I am also neurodivergent; I have ADHD. Often people think of this as a problem: people with ADHD wouldn’t be able to focus or finish anything, or they would distract anyone in their surroundings. For me this is different. I was late diagnosed (2021) and had to find my own path dealing with the challenges that I experienced. It made me actually very driven, involved and motivated to succeed. I’m also aware of the things I’m less good at and thrive on cooperation with experts who specialize in topics like product management/development and engineering. However, my ADHD also comes with some superpowers. I’m a master at analytics; I understand the bigger picture, easily dissect it and work towards the goal systematically. Paraphrasing what a former client once said: I have a great eye for the deeper layers of basically anything. Thanks to that both my visuals and content are strong.

Visual Storytelling

Now, I also want to highlight my storytelling skills. Having worked as a part-time videographer in another life for about 9 years has taught me a thing or two about this. I helped entrepreneurs, brands and creatives find and tell their authentic stories. Building a story for a video is no different than any other format, platform or environment. The goal in visual storytelling is to understand what the (potential) user identifies with, which ideal narrative they write for themselves, and how you can become a part of that narrative. I decided not to leave that part out as it gives me another unique POV and skill that I can implement when video could become (or already is) an important part of an organization. I don’t have to create them, but I do understand the inner workings and how to communicate UX/UI related needs to video departments, marketing teams and video businesses.

My experience

I have a degree and years of experience in design, branding and brand strategy, and I continue to develop myself through education so that I can stay updated around the topics that interest me. The latest developmental experience: a UX/UI Design Bootcamp by Ironhack.

All of this experience and knowledge I transform into designs across various formats, platforms, and environments, including visual identities, websites, apps, social media, and video.

Follow